IndiaMART, since a very long time has continued to be the country’s biggest B2B marketplace. But, depending on that single marketplace can turn out to be challenging for a lot of manufacturers. Overcrowding in one category, high competition, and shared leads can reduce the visibility and bring difficulty with the conversion rates.
That is the reason why businesses have now started exploring IndiaMART alternatives in 2025. Selecting the right B2B platform can help reach the right buyers more effectively, no matter your business size.
In this blog, we will explore the top IndiaMART competitors and alternatives, compare their features and will help manufacturers identify the platforms that can best suit their business goals.
Why Look for IndiaMART Alternatives?
Even though IndiaMart has turned out to be one of the largest B2B platform in India, many manufacturers are facing practical challenges:
- High Competition: Talking about IndiaMART, popular categories often have dozens of manufacturers, which makes conversion harder.
- Shared Leads: The inquiries of the buyers frequently go to various different sellers, which even can reduce the chances of conversion.
- Rising Costs: For better visibility on such a widely used platform, paid plans turn out to be important which can turn out to be costly for small manufacturers.
- Limited focus for niche products: Manufacturers which provide specialised attention can get less attention because of crowded listing.
- Time-consuming follow-ups: It takes up a lot of effort for managing and converting leads, because of higher competition.
These factors have made many manufacturers explore IndiaMart alternatives that offer better visibility, higher-quality leads and also more focused exposure to their products.
Top 6 IndiaMART Alternatives 2025
Before we jump into the various alternatives of IndiaMART, it is important to note that not every platform works in the same way. There are a few platforms that focus on domestic trade, while on other hand there are some platforms that are designed for exports or wholesale. Below are the top IndiaMART alternatives and competitors in 2025 that manufacturers should consider.
1. B2BOneMart
B2BOneMart has positioned itself differently from most of the B2B platforms. Instead of allowing multiple sellers in one category, it offers exclusive listing to only one manufacturer per category. For example if you are a cosmetic manufacturer, you will only be the cosmetic supplier listed. This exclusive listing helps to eliminate the direct competition, and ensures all the leads go to the single manufacturer listed, which increases the chances of high-quality conversions.
Buyer Reach
- Focused on Indian buyers across industries.
- Attracts buyers looking for verified manufacturers directly.
Best For Manufacturers
- Those who want exclusive access to leads in their category.
- Ideal for SMEs and large manufacturers seeking high-quality conversions.
Why Prefer B2BOneMart?
B2BOneMart can turn out to be the perfect option, as it removes the biggest drawbacks of other platforms which is direct competition within the same category. In case if you are looking for exclusivity and guaranteed direct inquiries, this platform can be one of the best alternatives for you.
2. TradeIndia
TradeIndia, which is very similar to IndiaMart, is one of the oldest B2B portals in India. It connects manufacturers, suppliers, exporters, and service providers nationwide. This platform has positioned itself strongest in domestic trade and even offers marketing tools like premium listings, catalogs, and buyer-seller connect features. The TradeIndia portal offers both the options from free listings to membership plans. But manufacturers can expect better visibility and inquiries through membership plans only.
Key Features of TradeIndia Includes
- Thousands of product categories.
- Digital catalogs and product showcases that engages the audience.
- Buyer-seller connect tools.
- Outstanding domestic reach, and even some international reach.
Buyer Reach
- Primary focus on Indian Market.
- Also has an extent of global exposure but not as strong as Alibaba or ExportsIndia.
Best for Manufacturers
- Looking for consistent inquiries.
- Businesses which are aiming to expand their visibility within India.
Why Prefer TradeIndia?
TradeIndia turns out to be a good choice for the ones aiming broad domestic reach. It works well for manufacturers looking to build a brand presence in India and generate regular inquiries. The only problem that businesses can encounter is categories that there are multiple sellers listed, which means leads are shared and competition is higher.
3. Udaan
Udaan is a mobile-first wholesale marketplace that connects manufacturers, wholesalers, traders and retailers. This platform has turned out to be popular in fast-moving categories like FMCG, electronics, and fashion. The access to their application is free for everyone and the platform works on a transaction-based revenue model.
Key Features of Udaan Include
- This platform supports bulk wholesale transactions.
- Direct connections with various small retailers worldwide.
- Udaan has a stronger presence in FMCG, apparel, home goods, and electronics.
Buyer Reach
- Talking about Udaan, it has wider reach in tier 2 and tier 3 cities.
- It is primarily India focused.
Best For Manufacturers
- FMCG, lifestyle, and retail-focused manufacturers.
- Those aiming for bulk sales to small retailers.
Why Prefer Udaan?
Udaan can turn out to be an effective platform for you if your products are in fast-moving categories and want quick distribution across India. Also this portal is not suited for niche or industrial products.
4. ExportersIndia
Coming to ExportersIndia, it is a marketplace that helps Indian manufacturers and suppliers to connect with international buyers. This portal turns out to be the perfect place to showcase products to importers across multiple countries and also simplifies the process of entering global markets. This marketplace even offers free basic listings and also paid plans to improve global visibility.
Key Features of ExportersIndia
- Strong focus on global trade.
- Best place for exporters to showcase their products.
- Covers many different industries.
- Turns out the most convenient way for SMEs to enter the export market.
Buyer Reach
- International buyers from various industries.
- Perfect for both wholesalers and importers.
Best For Manufacturers
- Small and medium exporters looking for foreign buyers.
- Manufacturers aiming to expand beyond India.
Why prefer ExportsIndia?
If your business is ready to enter the global markets and have logistics in place, ExportsIndia can help you to open doors for international buyers. But the success here in this portal depends on certifications and the ability to meet the export standards.
5. Alibaba
While talking about Alibaba, it has emerged as one of the largest international B2B platforms that connects manufacturers worldwide with bulk buyers. It is a marketplace which is widely used by Indian exporters. The portal includes secure payment options, trade assurance and tools to showcase products to a vast international audience, making it ideal for manufacturers ready to scale their business globally. Even this portal has a limited free access and for better visibility paid premium turns out important.
Key Features of Alibaba Includes
- Buyer base from over 190+ countries.
- Provides bulk order and even wholesale trade support.
- Secure trade assurance and payment solutions.
- Global brand exposure.
Buyer Reach
- International buyers, importers, and wholesalers worldwide.
- Particularly strong presence for bulk orders.
Best for Manufacturers
- Established businesses that have the ability to handle large export orders.
- Manufacturers that are targeting international expansion.
Why Prefer Alibaba?
Alibaba gives the unmatched opportunities with the global-reach for large-scale trade. The only limitation here on this portal can be of very high competition and costly premium plans.
6. IndustryBuyin
IndustryBuying has emerged as a B2B platform that specialises in industrial goods, machinery, and equipment. This platform serves a niche platform as compared to the other broader platforms. The portal offers both free as well as paid listing options.
Key Features of IndustryBuying
- Wide range of industrial categories.
- Trusted by businesses in manufacturing and construction.
- Focused on technical and bulk product buyers.
- Easy to find machinery and bulk part suppliers.
Buyer Reach
- Indian manufacturers, construction companies, and even industrial buyers.
- Domestic market focus.
Best for Manufacturers
- Industrial and Machinery product manufacturers.
- Niche suppliers in construction or technical categories.
Why Prefer IndustryBuying?
This platform turns out to be perfect for industrial manufacturers who want to reach serious, high-value buyers. Also, this is a marketplace that is limited to industrial-focused categories, and is therefore not suitable for general consumer goods.
| Platform | Focus Market | Best For | Competition Level | International Reach | Unique Feature |
|---|---|---|---|---|---|
| B2BOneMart | India | Manufacturers | None (exclusive) | Limited | One manufacturer per category |
| TradeIndia | India | SMEs & Medium/Large Businesses | High | Moderate | Strong domestic presence |
| Udaan | India | FMCG, Retail, Electronics | Medium | Low | Mobile-first wholesale marketplace |
| ExportersIndia | Global | Exporters | Medium | Strong | Focused on international trade |
| Alibaba | Global | Established Exporters | Very High | Very Strong | Worldwide bulk buyers |
| IndustryBuying | India | Industrial Products & Machinery | Low | Limited | Niche industrial categories |
Wrapping It Up
Choosing the right alternative for IndiaMART depends entirely on your business goals, product category, and also the target market. There is no single “best” platform for everyone.
Evaluate your scale, category, objectives and pick out the one that aligns perfectly with your growth strategy. The goal is to get good quality leads, maximise ROI, and also expand the market efficiently.
Frequently Asked Questions About IndiaMART Alternatives
Which is the best IndiaMART alternative for small manufacturers?
B2BOneMart and Udaan are ideal for small-scale manufacturers due to exclusive listings and targeted bulk sales.
Can Justdial, Amazon, or Flipkart replace IndiaMART?
Not exactly. These platforms are B2C or directories, while IndiaMART and its alternatives focus on B2B bulk trade.
Is Udaan suitable for exporters?
Udaan is primarily domestic-focused, so it’s better for India-wide distribution rather than global exports.
Which IndiaMART alternative gives maximum leads for manufacturers?
B2BOneMart ensures all inquiries go directly to one manufacturer per category, maximizing lead quality and conversion rates.
Where can small and medium manufacturers get noticed quickly?
B2BOneMart gives category exclusivity, helping smaller manufacturers appear prominently to buyers without competing with multiple sellers.
Is there a platform designed to improve the quality of B2B leads?
B2BOneMart focuses on high-quality, direct leads, unlike platforms where leads are shared among multiple sellers.
What are the best IndiaMART alternatives for manufacturers in 2025?
B2BOneMart offers exclusive leads per category, TradeIndia is best for domestic reach, Udaan for FMCG/retail, ExportersIndia and Alibaba for exports, and IndustryBuying for industrial products.
Can small manufacturers get better visibility on platforms other than IndiaMART?
Yes. Platforms like B2BOneMart provide exclusive category listings, helping small manufacturers stand out without competing with multiple sellers. Udaan also helps with bulk visibility for retail and FMCG products.
Which platforms help increase online visibility for niche products?
B2BOneMart boosts visibility for niche products with exclusive category listings. IndustryBuying is ideal for industrial or specialized products, while TradeIndia and ExportersIndia help reach targeted buyers within their respective markets.