The B2B industry in India is growing rapidly over the last decade, which has made it easier for manufacturers, exporters, and even suppliers to connect with their real buyers online. From small-scale businesses to large enterprises, B2B portals have turned out to be the portal for lead-generation and sales growth. With so many options available, manufacturers often get confused between different portals in order to get the best results.
In this blog, we bring you the list of the top 10 B2B portals in India for 2025. Each portal is reviewed with its features, reach, and ideal use cases, which makes it easy for you to decide which one suits your business best. Whether your target audience is domestic buyers or international markets, this blog will surely help you identify the right platform that helps you to expand your reach and grow your business.
Why Are B2B Portals Important for Manufacturers
While talking about the competitive market that exists today, it becomes very difficult for buyers to rely only on their offline connections. Also, buyers these days are found to search, compare, and decide online before buying. This shift has made B2B portals essential for manufacturers who wish to stay relevant and visible. In fact, many businesses now explore the top 10 B2B websites in India to find the right suppliers and make smarter purchase decisions.
Here are a few reasons that make B2B portals important
- Lead Generation: B2B portals make sure to connect manufacturers directly with buyers, which provides a steady flow of inquiries.
- Domestic and International Reach: No matter what you are targeting. From local buyers or global importers, India’s top 10 B2B websites can help you make expansion easier.
- Visibility: Manufacturers can easily stand out in the crowded market, just by listing their business on the right platform.
- Cost-Effective Marketing: Compared to offline channels, B2B listings can turn out to be budget-friendly ways for manufacturers to grow.
- Trust Building: Verified listings and reviews help to build credibility with buyers.
- Scale Advantage: The right portal can provide an advantage to all types of businesses, no matter their size.
Thus, B2B portals have no longer remained an option, instead turned out to be a necessity for modern businesses to get more leads, close deals faster, and even expand into new markets.
Top 10 B2B Portals in India
Every portal covered in the list below has its own strengths and limitations. Some portals focus more on wide visibility, while there are a few portals that specialise in filtered needs for specific industries. It turns out to be important for manufacturers, suppliers, and exporters to choose the right portal depending on their goals. That’s why we have compiled the best 10 B2B sites list in India, making it easier for you to compare and pick the one that suits your business needs.
1.B2BoneMart
B2BOneMart is a growing B2B marketplace that is designed especially for manufacturers. Unlike many other platforms that have multiple sellers across the same category, B2BOneMart provides an exclusive model, where it only includes a single manufacturer per category. This unique approach makes it stand out among the top 10 B2B portals in India, helping businesses maximise visibility, remove competition barriers, and get better-quality leads.
- Exclusive one-manufacturer-per-category approach.
- 100% of leads are passed directly to the listed manufacturer.
- Higher lead-to-conversion ratio due to zero competition.
- Designed for manufacturers seeking focused ROI.
- Growing network of trusted and verified suppliers.
- Simplifies the process for buyers to connect with the right producer instantly.
2. IndiaMART
Among the top ten B2B portals in India, Indiamart is one of the oldest and the largest. It connects buyers and suppliers across almost every product category and is a very well-recognised platform among SMEs, exporters, and even large-scale enterprises.
- A huge supplier base covering almost all the industries.
- High visibility for businesses due to better ranking and lead access.
- Paid membership plans are available on this platform, which turn out to be the best option for better ranking and lead access.
- The portal provides a mobile app as well as a website, which makes the buyer-seller interaction easy.
- Best suited for large-scale manufacturers who have their main focus on volume leads.
- The reach through this platform can be high, but there is also a lot of competition because there are many competitors within the same category.
3. Tradeindia
Another leading B2B platform, which is very similar to IndiaMART, is TradeIndia. This is a platform that connects buyers and sellers across many different industries. With decades of presence, it has become a preferred choice for manufacturers, exporters, and wholesalers to showcase their products, making it one of India’s top 10 B2B websites in 2025.
- Product coverage across all the categories.
- Offers free as well as paid membership plans.
- This portal also promotes international reach with export support for global trade.
- Provides digital tools like catalogs, mobile apps, and even trade alerts.
- Suitable for SMEs and exporters that want to start a global reach.
- High competition even on this platform, as there are multiple sellers listed under the same category.
4. ExportersIndia
The next platform among the top 10 online B2B portals in India is ExportersIndia. This is a marketplace well-known for connecting Indian manufacturers, exporters, and suppliers with international buyers. This portal has a strong presence in different categories like handicrafts, agriculture, and industrial products, because of which the product has turned out to be the best choice for exporters.
- Large network of suppliers, exporters, and service providers.
- The major focus of this platform is on export-oriented businesses.
- Provides both free as well as premium membership plans.
- Supports product catalogs, company profiles, and inquiry management.
- Good platform for small and medium manufacturers looking at international exposure.
- Competition within categories may dilute leads.
5. Udaan
Udaan is one of India’s fastest-growing B2B portals, focusing mainly on wholesale trade within the domestic market. It connects manufacturers, wholesalers, traders, and retailers directly, making it especially useful for fast-moving goods and everyday business supplies. Because of its strong wholesale network, it is often listed among the top 10 online B2B portals in India for SMEs and traders.
- The main focus of the platform is on wholesale and bulk trading.
- Wide presence in categories like electronics, apparel, FMCG, and even lifestyle products.
- Offers a mobile-first experience with easy ordering and payments.
- Provides credit facilities for verified buyers.
- Best suited for small and medium businesses aiming for pan-India reach.
- Limited global exposure compared to export-focused portals.
6. IndustryBuying
IndustryBuying is a B2B marketplace that specializes in industrial goods and supplies. It caters to sectors like manufacturing, construction, electricals, and safety equipment, making it a trusted choice for businesses needing heavy-duty products. Because of its focus, it is often listed among the top 10 online B2B portals in India for industrial buyers and sellers.
- Focused on industrial and MRO (Maintenance, Repair, Operations) products.
- Large catalog covering tools, electricals, safety, and machinery.
- Works with trusted brands and verified suppliers.
- Offers credit and bulk purchase options for businesses.
- Ideal for manufacturers and enterprises in heavy industries.
- Limited scope for consumer-focused categories like lifestyle or FMCG
7. TradeFort
TradeFord is a global B2B marketplace that connects manufacturers, exporters, and suppliers with international buyers. It provides a platform for businesses to showcase their products worldwide and reach buyers beyond India. Because of its export focus, it is often included in the top 10 B2B websites in India for manufacturers looking to expand overseas.
- Focuses on global trade and export opportunities.
- Large international buyer network across multiple industries.
- Supports company profiles, catalogs, and verified supplier listings.
- Helps small and medium manufacturers explore overseas markets.
- Suitable for exporters seeking cost-effective global exposure.
- Limited focus on domestic Indian buyers compared to IndiaMART or TradeIndia.
8 . Amazon Business
Amazon Business is the B2B/wholesale program of Amazon India, which is designed to help manufacturers, suppliers, and distributors sell in bulk to other businesses. The portal combines Amazon’s wide consumer reach with the B2B focused features for professional buyers. It is frequently mentioned in India’s top 10 B2B websites because of its strong logistics and reliability, making it a go-to choice for modern businesses.
- Focuses on bulk orders and business-to-business sales.
- Large domestic buyer network across many different industries.
- Has easy listing features, catalog management, and secure payment options.
- Provides analytics and tools that make it easy to track orders and manage business accounts.
- This platform can be the perfect choice for manufacturers who are looking for domestic bulk buyers and reliable logistics.
- There is limited focus on international trade on this platform as compared to Alibaba or DHgate.
9. Alibaba
Alibaba is a leading global B2B platform that is used to connect manufacturers, exporters, and even suppliers with buyers across the world. This portal is very popular among Indian exporters who want to enter the international market and get bulk orders. Its global reputation also ensures it holds a strong position in the top ten B2B portals in India list.
- The platform’s main focus is on international trade and export opportunities.
- There is a massive global buyer network that is available across multiple industries.
- THE portal also has integrated tools for secure payments, trade assurance, and shipping solutions.
- Supports company profiles, product catalogs, and even verified supplier listings.
- This platform is perfect for manufacturers who are targeting global buyers and large-volume orders.
- This portal has a limited focus on domestic Indian buyers as compared to IndiaMART and TradeIndia.
10. DHgate
DHgate is a China-based global B2B marketplace that attracts Indian manufacturers who are looking to reach international buyers. It is best known for connecting small-to-medium-sized businesses with overseas customers at competitive prices.
- The portal has a strong presence in global wholesale and small-batch orders.
- Categories like electronics, fashion, lifestyle products, and accessories are perfectly covered.
- Provides secure payment and logistics support for international transactions.
- DHgate turns out to be suitable for manufacturers aiming for affordable exports and diverse global buyers.
- Ideal for SMEs that are looking for volume exports instead of large container shipments.
- This platform has less visibility in the Indian domestic market as compared to portals like IndiaMART or Udaan.
Who Should Choose Which B2B Portal?
| B2B Portal | Best Suited For |
|---|---|
| B2BOneMart | Manufacturers who want exclusive visibility and 100% direct leads without competition. |
| IndiaMART | Large-scale manufacturers seeking maximum reach and exposure. |
| TradeIndia | SMEs and exporters targeting both domestic and global buyers. |
| Udaan | Wholesalers and small businesses in FMCG, apparel, and retail categories. |
| ExportersIndia | Export-driven manufacturers in agriculture, handicrafts, lifestyle, etc. |
| IndustryBuying | Industrial manufacturers dealing in machinery, tools, and MRO supplies. |
| Alibaba | Exporters wanting access to large-volume international buyers. |
| DHgate | SMEs exploring small-batch exports and affordable global exposure. |
| TradeFord | New exporters looking for easy entry into global markets. |
| Amazon Business | Domestic manufacturers targeting bulk buyers with Amazon’s logistics support. |
Quick Tips for Manufacturers to Get Maximum Leads
Before you start listing on any of the B2B portals, here are a few best practices that you can follow to maximise your visibility and lead generation. Many manufacturers list their products but fail to get results because they miss out on the basics.
- Optimise your profile: Add detailed product descriptions, certifications, and high-quality images to stand ahead in the competition.
- Pick the right platform: Make sure to match your business size and goals with the portal you are choosing.
- Invest Smartly: Be it any platform, in case if you are looking for better visibility and lead generation, do consider premium plans.
- Respond to buyers fast: Quicker responses to buyers can help to increase trust and also boost the conversion rates.
- Leverage your niche: In case your product is category-specific, list it on the portal that has less competition.
- Measure ROI: Track leads from each platform and give your major focus to the one giving you the best returns.
Wrapping It Up: Finding the Right B2B Portal
India’s B2B marketplace is growing rapidly, providing businesses better options to connect with buyers and expand globally. From giants like IndiaMART and Alibaba to focused platforms like B2BOneMart, each platform has its own strengths, and the right choice depends on your business goals.
Ultimately, every manufacturer needs the right B2B partner to grow. Choosing wisely can ensure better ROI, more visibility, and even stronger long-term relationships with the buyers.
Frequently Asked Questions About Top B2B Portals in India
B2BOneMart is emerging as one of the best for manufacturers because it focuses on quality leads and less competition.
B2BOneMart is emerging as one of the best for manufacturers because it focuses on quality leads and less competition.
Is IndiaMART better than TradeIndia for sellers?
It depends on your business size. IndiaMART offers a wider reach, while TradeIndia can be better for cost-conscious sellers.
Which B2B site is best for exporters looking at international trade?
Alibaba and Global Sources are popular for exporters. Some Indian portals like TradeIndia also provide export support.
Which B2B platform is the most cost-effective for sellers?
TradeIndia and B2BOneMart are considered cost-effective compared to larger portals with higher fees.
How can manufacturers avoid heavy competition on B2B portals?
Choose portals that limit direct competition. B2BOneMart, for example, reduces overcrowding in product categories.
Which B2B portal is best for small businesses in India?
Small businesses often prefer platforms with affordable plans like TradeIndia or newer options like B2BOneMart.
Which are the top 10 B2B portals in India?
IndiaMART, TradeIndia, B2BOneMart, Alibaba, ExportersIndia, Global Sources, Udaan, Amazon Business, Flipkart Wholesale, and Justdial are among the leading ones.
Can small-scale manufacturers compete on large portals like IndiaMART?
Yes, but competition is high. Smaller manufacturers may benefit more from focused portals where they don’t compete with hundreds of similar sellers.
Which B2B site is most suitable for niche manufacturers (e.g., hinges, furniture, cosmetics)?
B2BOneMart is ideal for niche manufacturers as it limits one seller per category, ensuring direct visibility and leads.
Do B2B portals provide offline or field support for sellers?
IndiaMART and TradeIndia have sales teams that assist sellers locally. Some newer portals like B2BOneMart focus more on digital-first support.
Can B2B platforms improve search engine visibility for manufacturers?
Yes, many portals optimize listings for Google. B2BOneMart and IndiaMART rank strongly in product searches, boosting visibility.